How DIGITAL ASSETS benefit your 6/7-Figure Business
Websites, social media, data and domains: Stefan Neuss explains why digital assets are the most underrated value in a six or seven-figure business.
Every business owns digital assets, but few owners know what they are worth. Stefan Neuss, founder of WERA Capital Partners, believes a strong digital presence will decide which businesses survive the next two to three years. The main purpose of digital assets, he says, is to attract premium clients online.
What counts as a digital asset
Digital assets include a company's website, sales funnels and social media accounts on Facebook, Instagram, LinkedIn, YouTube and TikTok. Each of these builds an audience of potential clients who learn what the business offers and which problems it solves. Business software, tracking accounts with customer data, domains and advertising accounts are digital assets as well.
They take time to build
Digital assets do not appear overnight. Building an audience and collecting enough data for effective paid advertising takes time, so the earlier a business starts, the better.
WERA Capital Partners is an example. According to Neuss, it took around one and a half years to build the firm's digital assets. Today its channels reach roughly 60,000 to 80,000 views a month, and he values these assets in the high seven figures. "I needed to show up every single day," he says.
Why they matter
Digital assets raise the value of a company. When an owner plans to sell, the ability to attract premium clients online is increasingly a key factor for buyers. They also help with hiring: top performers are attracted by a company that can show strong, growing numbers.
Strategy first
To build valuable digital assets, Neuss recommends a clear performance marketing strategy across all online activity. WERA Capital Partners helps six and seven-figure businesses develop such a strategy and generate high-quality leads. Book a 15-minute private consultation.